These guidelines
will help you gain the most benefit from my background and
experience:
•
Allow me to review
your processes and practices to ensure that everything is
running efficiently and cost effectively.
•
By speaking
directly with your suppliers and contractors I can ensure
operationally that costs are kept to the minimum and that
you are optimising all of your services.
•
Based on my
experience in this area, I am confident of identifying
savings of a minimum of 5% on overall circulation expenses,
through mailing practices or savings on more effective
renewal and recruiting strategies.
•
Let me see all
communications being sent out and change as necessary to
maximise the sales potential of every channel and to
provide a template for strong selling subscription
promotions for all sources.
These are my suggestions, however I am completely flexible
to my client’s needs. I am as comfortable looking at
subscriptions from a strategic point of view, as rolling up
my sleeves and doing the physical job myself. Having worked
in the publishing industry for 14 years and served 5 years
on the PPA Subscription Committee I have built up many
excellent relationships with key people and providers of
services to the industry. In many instances, I have been
brought in to provide a strategy and plan for a project and
ended up rolling up my sleeves and doing the job myself.
This is why I can be so confident that our solutions are
practical, affordable and workable.