I had the best
start to my publishing career. I spent four years as an
account manager at CDS Global, then called Tower Publishing
Services. I have spent many hours talking to subscribers on
the telephone, answering their letters and emails. I have
seen many examples of subscription marketing creative and I
know what kind of responses they get for each sector.
If you are considering moving your business from one bureau
to another or from in-house to outsourced, I can provide a
full evaluation of your current processes, the new bureau
services and make comparisons of efficiencies, costs and
service levels.
If you are thinking of putting this part of your business
out to tender, I can write the tender document and specify
all the various components for you to make an easy
comparison on services as well as price.
Fulfilment
bureau services – changing bureau
Several times, we have moved
subscribers from one bureau to another and have had to
familiarise ourselves with new reports and methods of
holding data and ensuring that the correct interpretation
is made when bedding into the new bureau or system. Moving
bureau is disruptive to your business but with careful
planning and experience of what to expect and what to look
out for, this can be minimised.